Cresco Labs becomes the first to advertise cannabis on Spotify.

Cresco Labs becomes the first to advertise cannabis on Spotify.

Cresco Labs Inc. is the first company to launch cannabis ads on Spotify. The market leader in branded cannabis products, with a portfolio of America’s most popular brands and Sunnyside dispensary operator, announced today.

The popular audio streaming platform has more than 551 million users and 220 million subscribers.
“Audio streaming services provide a great opportunity for brands to reach large audiences in a targeted way, and we are excited to partner with Spotify to launch the first cannabis ads for our national retail brand Sunnyside,” said Cory Rothschild, Cresco Labs. National Retail President.

Next-level cannabis marketing.

“Spotify’s platform will allow our marketing team to target our advertising in a compliant and cost-effective manner to our key customers in Illinois, where we have a leading share of the retail industry. This important collaboration is not only a step towards cannabis standardization, but also demonstrates the sophistication and quality of marketing we have unlocked at Cresco Labs.”

Cresco Labs’ mission is to standardize and professionalize the cannabis industry through a CPG approach to building national brands and a customer-centric shopping experience. The company also acts as an industry steward on legislative and regulatory initiatives. As a leader in growth, manufacturing and distribution of branded products, the company leverages its scale and flexibility to expand its portfolio of brands, including Cresco, High Supply, FloraCal, Good News, Wonder Wellness Co, Mindy’s and Remedi expand nationally. .

Source: (EN)

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